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The purpose of design is to create an emotional connection between your product and its demographic. The process of design are the opinions you formulate with your artistic tools. The reward of design is the success of a composition that you've thought through logically, emotionally and objectively.

I've learned design, composition, illustration and alike by appreciating art that has inspired me. Some, if not all, of my favorite artists are never satisfied with their work and are the anti-ego. They aren't trying to please any external source. There is a destination in their mind where they want to be and they are continuously working towards that goal. I follow the same path.